Use These Tips For A Successful Web Search

Have you ever tried to search the internet for anything but got frustrated by the fact that you just couldn’t get what you were looking for? Or perhaps you had an idea of what the search results would display but the details were simply inadequate?

Well, you are not alone but after reading this article, you will cross to the side of those who are now enjoying searching the internet with minimum hassle. Read on to find out some of the best tips on how to research web effectively

Avoid Generalities

The first tip to researching the web is to use specific and unique terms as opposed to the general ones. If you enter the commonly searched terms, you may have thousands of web pages displayed and sifting through this to obtain the real page you were looking for may prove to be a Herculean task.

Imagine you are looking for Uber taxi but then enter a search for:

Taxi companies

Taxi service near me

Cab services…etc

Truth is, it may take forever to access the web pages that are specifically on Uber.

Use Quotation Marks for Exact Phrases

Google can play havoc on you if you are not sure of what you want from it. Long-tail keywords that involve exact phrases may not return the desired results if you search them without the quotation marks.

A phrase like ’Make America Great Again’’ will lead you to the actual world of Donald Trump when you search it with quotation marks. If you search it without, you may get fragmented results that may all be based on individual words in that phrase.

Zoom In On Your Search Using The Minus Operator 

Many of us are victims of searching for certain keywords but obtaining totally different results. This is often occasioned by terms with multiple meanings.

In order to get your desired results, the minus sign operator is quite resourceful. An example is searching for the word Arsenal. One of the most common searches would be Arsenal FC so in order to filter that out, you may have to go with Arsenal – FC and your search will be based on the term arsenal in respect of weapons.

Do Not Worry About Caps

When you are short of time and would like to run a quick search, you may not have the time to check whether the caps are on or off. In this case, you would simply enter the word as many search engines do not distinguish between the lower and the upper case.

However, you may need to be careful as there may be a slight difference in the two in that the search engine may display certain results first depending on their meaning with respect to capitalization. For example, a search on CAT is likely to display the company as opposed to a search on the cat that may display the animal on the first page.

 

Types of Creative Block and Effective Ways to Overcome Them

Today is the deadline. The client has been pestering you for the past few days and you feel irked. Further, you are stuck and need help fast. Whether you are a writer or you work in any other creative profession, there are several types of a creative block you should be aware of. Consider the ones listed below, as well as the solutions for overcoming them:

1. Motivation Block 

Lack of motivation ranks among the most common types of the creative block you need to deal with. At times, you simply won’t feel in the mood for work. Actually, you might even consider the work to be too mundane for you to get up and get it done.

To solve this problem, consider the following:

– Ask yourself whether your interests have changed

– Find out whether there are any significant changes in your life circumstances that might have made creativity rank lower on your list of priorities

– Check if you get enough breaks

– Remind yourself what first attracted you to the field you are in

2. Overwhelm Block

Another type of creative block comes about when you have too much to do in a short period of time. When you take on too many commitments, you will probably end up getting creative block. The overflow of ideas for each project or the sheer amount of work you have on your shoulders can overwhelm you.

The solutions for this kind of block include:

– Learn to say no

– Cut down on the projects you have to work on

– Execute the most urgent projects first

– Block off downtime in your schedule

– Only check your email at specific times

3. Perfectionist Block

Sometimes, your creativity will be blocked simply because you want everything to be perfect. Although it is always good to reach for the stars and strive for excellence, perfection is not a luxury every creative mind can afford.

To deal with this block type, try to:

– Get away from the project you are working on for a time

– Look at the project with fresh eyes

– Simply get the work done first and worry about edits and changes later

4. Emotional Block 

Creativity is not one of the most comfortable of pursuits. When you are faced with something you don’t know chances are that you will be scared of what it will reveal about yourself.

That said, most of the qualms and fears you will get about a project are just a manifestation of resistance. Ultimately, they all lead to one thing: procrastination.

The best ways to solve an emotional creative block, therefore, include:

– Face up to the project and come through on the other side

– Adopt a regular routine

– Commit to the projects you take on

– Mediate from time to time to quell your emotional turmoil

5. Others

Other types of a creative block you should be wary of include:

– The Inspiration Block

– The Procrastination Block

– The Personal Problems Block

– The Poverty Block

– The Communication Breakdown Block

– The Mental Block

Conclusion

Understanding the different types of creative block and effective ways to overcome them will not only improve the flow of your creativity, it will also help you get more done in less time.

 

Why Is It Necessary to Use Spreadsheets in Online Marketing?

Microsoft Excel is one of the most important programs used today. This is why employers require every new hire to learn Excel before they are brought into the company. If you are in online marketing, the program is doubly vital to the success of the campaigns you will be running. So, why is it necessary to use spreadsheets in online marketing?

Read on to learn more:

1. Scheduling

For starters, online marketers often have to ensure that each client gets the time they deserve. To do this, they carve their days into blocks. Every client is assigned a block of time. What better way to do this than by using spreadsheets?

Excel comes in handy while scheduling client meetings into their respective blocks. You can also use spreadsheets to identify the objectives to be met for every work block. This will keep your productivity at its peak, day in, day out.

2. Content Calendars

Another use you can put spreadsheets into is in the creation of calendar templates. This means that you can use Excel to schedule the writing as well as the uploading of content to your website and blog.

With a calendar right in front of you, it will be much easier to remain on track with every project you have to accomplish. It will also give you a point of reference in case you have to review what you did on what day sometime in the future.

As such, many online marketing professionals have taken to using Excel spreadsheets to assign content writing projects and, later, for bookkeeping purposes when they need to get a client to pay.

With an online marketing calendar, you will get an effective schedule of events for your content creation purposes while also being able to administer your business/job.

3. Approvals

With a spreadsheet, you will be able to organize all client approvals – especially when you have created multiple versions for them to take a pick from. For instance, you might create a website for a client using 20+ PSDs in a month. If you managed the project using spreadsheets, you would be able to document all client approvals.

Excel would also help you link back to each correct version so that the developers in the team will know which file they ought to reference.

4. Preparation

At times, preparing content for your online marketing tasks requires time. With a spreadsheet, you will be able to create a form so that the copywriters (or yourself) will know how to transform a design composition into CMS fields (like CTAs, Descriptions, Subheads, and Headlines, among others).

Without Excel, the project will go slow and content entry will not be as effective when the entire system is ready. After the CMS is available, you can color code to indicate the entries that have already been transferred.

5. Tracking

Last but not least, spreadsheets will come in handy when you need to track your SEO results. The entire point of most online marketing projects is to rank highly on search engines – which culminates in more hits and visits, added sales, greater returns on investment, and increased profits.

With an Excel spreadsheet, you can easily take the words and phrases that are attracting traffic to your website and track the returns on investment. At the end of the day, everyone wants to realize a profit and there’s no better way to track everything that with the right spreadsheet applications.